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Optimized LinkedIn Messaging Templates To Help You Close

LinkedIn is a powerful networking tool that many sales professionals use to connect with prospects and generate qualified leads. With LinkedIn’s Lead Generation software, you can use custom scripting templates that help you get results. LinkedIn is an effective platform for sales professionals to connect with prospects and generate qualified leads.

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8 LinkedIn cold messaging templates that get results

It’s time to retire those old, tired message templates for LinkedIn. You’re missing out on some of the best opportunities in your industry by using them. Instead, try these eight LinkedIn messaging templates for better acceptance and response rates.

1. Initial Connection Message

Make sure before sending this pitch, that you are already connected through LinkedIn with the prospect. Make sure your connection template message is optimized to generate prospects on LinkedIn.

But should you add a note to your LinkedIn connection request?

This has been debated for a long time by sales representatives worldwide. We would say no. Connection messages are often generic and vague, which most prospects will ignore. Either because they realize it is all part of a sales strategy or they are tired of reading the same requests over and over again.

You can give this LinkedIn connection note a try for that extra 1% acceptance rate:

Hi there! I noticed that we have a mutual connection and thought it would be great to add you to my professional network.

2. Start with a Question

Building relationships with potential customers on LinkedIn Chat can be an effective way to generate leads. Be engaging, ask questions and have conversations with prospects to create interest. This will come across as more organic than other lead-generation tactics. LinkedIn messaging templates that start with a question have a better conversion rate.

Hi (first name),

I just read your post about (topic) and I had a question for you… Do you think (question about post)? I’m interested in hearing your thoughts on this.

(Your name)

3. Invite Them To A Webinar

An invitation to a webinar is the best way to connect with prospects and offer them value. Make sure you have a webinar invitation included in your LinkedIn Messaging template.

Here’s an example of a LinkedIn message template inviting a connection to a webinar:

Hi [First Name],

I hope you’re doing well! I’m hosting a webinar on [Topic] and I think you would find it valuable. If you’re interested, please register here: [Webinar Registration Link].

I look forward to seeing you on the webinar!


[Your Name]


4. The follow-up message

Sending a LinkedIn message to a prospect and repeatedly asking if they have read it is more likely to annoy them than anything else. So, how can you follow up on your cold LinkedIn messaging templates without seeming like a pushy sales representative?

Keep it polite, like this LinkedIn messaging template:

Hi (first name),

I’m wondering if you’re free to chat about (topic of last message)? I’m really interested in hearing your thoughts on it. I also learned (insert interesting fact or stat about topic) recently and wanted to share it with you. Let me know if now isn’t a good time.

Take care!

5. Promoting Your Content

A great way to get prospects to enter your B2B marketing funnel is to share interesting content. Distributing helpful content will establish you as an expert in your field, support your B2B marketing strategy, create brand awareness, and encourage customer loyalty.

Give this LinkedIn messaging template a try:

Hi (first name),

I read your great post about (topic) the other day and wanted to share another article with you on the same topic. This one is written by (your company name) and I think you’ll find it really interesting. Here’s the link: (LINK).

Let me know what you think!


6. The Pitch

You’ll have to present your product or service at some point. Hopefully, you’ll have built enough of a relationship to make a warm call. However, if you don’t have time to play the long game and want to get right in there and pitch from the start, we recommend starting with a subtle sales pitch message. When it comes to scripting, you need several pitch variations in your LinkedIn Messaging Templates.

Here’s a LinkedIn message example that works:

Hi (first name),

I wanted to reach out and congratulate you and your team on the (insert details)! I’m very interested in hearing more about what helped you get to this point and if you’ve considered ( your type of solution) to help avoid (pain point)? We have helped companies like yours (insert success stat) and I think we could really help you too.

I would love to discuss this further over a quick call. Let me know if that works for you.


(Your name)

7. Using LinkedIn Groups

Using the networking power of groups in your LinkedIn messaging templates is imperative. You can show that you are part of a larger network and leverage your brand awareness. When trying to figure out how to connect with someone on LinkedIn, try this tactic:

Send a message mentioning a group you’re both members of.

Hi (first name)!

I’m also a member of the (LinkedIn group name), and I noticed that you have a lot of experience in the (industry) from your profile. I wanted to reach out and see if you’re available to chat about some of the strategies you’ve been using at (company name). Let me know if you’re free and we can set up a time!


8. Flatter The Prospect

The final LinkedIn messaging template for sales is designed to make your prospect feel good about their occupation. Flattery can be very effective in getting what you want, and this is no different when attempting to sell something to a business. Send them a message similar to the example below, expressing how much you appreciate their work, and see your response rates improve!

Hi (first name),

I have been following your work for some time and I wanted to reach out and tell you that I really enjoy it. In particular, I found your post on (topic) to be very insightful. I am trying to implement your advice into my everyday routine because, like you, I work in (industry).

Would you like to have a conversation about some ideas?

I hope to hear back from you soon!

7 Extra Tips For Successful LinkedIn Messaging and Scripting

When it comes to LinkedIn messaging, you need to find the right approach for your industry to maximize your return on investment. If you want to be successful in social selling on LinkedIn, follow these seven tips from experts. By doing so, you will be able to increase your revenue quickly. Add these small tricks to your LinkedIn messaging templates to be able to have amazing conversion rates.

1. Plan your outreach strategies 

When using sales strategies, it is important to target the right people in the same way you would with any other lead. This means creating a list of prospects that match your ideal customer profile, using a sales intelligence tool like Cognism. This list should include the correct contact data and LinkedIn profile URLs. Once you have this, you can set up campaigns that serve your sales goals for each lead.

2. Personalize your LinkedIn message templates

When sending LinkedIn messages, it can be beneficial to make them feel personal. Your customers are people too, and they appreciate being treated like more than just a number. By researching your prospect and their company, you can find conversation starters that will help you build a rapport.

3. Optimize your LinkedIn profile

When you send a LinkedIn message to a potential customer, they will likely check out your profile.

Consider how you come across to prospects.

Do you come across as professional? Do you have a profile photo? Do you have a summary?

You need to make sure these components of your profile are up-to-date and accurately reflect what you do and how you can help potential customers. Be sure to include how they can get in touch with you.

4. Keep your LinkedIn messages short

According to research from Search Engine Journal, InMail messages that are under 400 characters perform 22% better than average. This means that shorter messages are more likely to get a response from the recipient. Therefore, when composing an InMail message, it is best to keep it short and to the point.

5. Think about your subject lines

Your prospective buyer is more likely to open your LinkedIn InMail template if you have an effective subject line. To create a subject line that will grab attention, keep it short and to the point.

It can be one word or something ambiguous like, ‘our discussion over email.’

If neither of these options strikes your fancy, try to think outside the box. Take a humorous approach. You can share an industry joke, poke fun at something trending or use a pun.

Another option is to make your subject line double as your CTA. For example, ‘RSVP to (company name)’s email marketing event.’

6. Don’t push your pitch

After your connection request is accepted, simply reply with a thank you. Then, interact with their posts for a while. Let them see you share dynamic content and valuable resources before messaging again. By doing this, you will not scare the prospect away by jumping straight into your pitch.

7. Have an active LinkedIn profile

If you want to stand out on LinkedIn, one way to do so is by becoming a recognizable expert in your field. You can achieve this by frequently sharing useful advice and actionable tips.

If your personal brand is as trustworthy as the company you work for, more and more prospects will be happy to connect with you and hear you out.

Boost Your LinkedIn Messaging Templates Every Month

If you want to reach the best leads through LinkedIn messaging, you’ll need accurate, GDPR-compliant data. Cognism can provide you with high-quality contact, account, and event data to help you build genuine connections and achieve great results month after month. This is how you maximize your LinkedIn messaging templates.

Many marketers lack the understanding of which tools, tips, and strategies to implement in order to offer maximum value and build deeper relationships with prospects. Try these time-tested hacks to give your lead generation efforts the organic boost it needs, effortlessly and purposefully.

Other Helpful Reads:

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