If you’re wondering what is a good engagement rate on LinkedIn, the answer isn’t one-size-fits-all—it depends on your industry, audience size, and content strategy. Generally, a good LinkedIn engagement rate falls between 2% and 5%, with top-performing profiles and pages exceeding 5% or even reaching 10%+ in niche sectors. However, the average LinkedIn engagement rate across all industries sits around 2.6%, according to recent data.
But what really makes engagement good is context. A recruiter in HR might see strong engagement at 3%, while a software engineer with the same percentage could be underperforming compared to their peers. That’s why it’s essential to compare engagement by industry, and tailor strategies based on what success looks like in your field.
Want to improve your profile’s impact? Start with a compelling LinkedIn summary and strategic profile management.
Our Statistical Findings: LinkedIn Engagement Rate by Industry
To truly understand LinkedIn engagement rate benchmarks, we analyzed various sectors and their average, low, and high performance. Here’s what we found:
| Industry | Average Engagement Rate | Low | High |
|---|---|---|---|
| HR & Recruiting | 3.2% | 1.8% | 5.5% |
| Software Engineering | 2.1% | 1.2% | 4.0% |
| Graphic Design/Creative | 4.5% | 2.5% | 7.0% |
| Marketing & Advertising | 3.8% | 2.0% | 6.5% |
| Finance & Consulting | 2.4% | 1.0% | 4.2% |
| Health & Wellness | 3.5% | 2.2% | 6.0% |
Key Trend: Creative industries and marketing consistently achieve higher engagement, largely due to visually appealing content and dynamic storytelling. In contrast, technical sectors like finance and software tend to see lower but more consistent interaction levels.
For inspiration, check out Top 100 LinkedIn Influencers and how they adapt content by industry.
How Do You Calculate the Engagement Rate?
Calculating your engagement rate on LinkedIn is relatively simple, but truly understanding each element that contributes to this metric will help you optimize for stronger results. Here’s the basic formula you need to know:
Engagement Rate (%) = (Total Engagement / Impressions) x 100
Engagement Metrics Breakdown:
- Clicks/Plays: These happen when users click on your post’s link, video, or media. High click-through rates often indicate that your content’s hook is strong.
- Shares: The number of times your content is redistributed by others. Shares can amplify your reach exponentially and are often seen as the highest form of content endorsement.
- Likes: A basic but meaningful metric. Likes, reactions (e.g., celebrate, support, insightful), and other engagements signal how well your content resonates emotionally or intellectually.
- Comments: Comments add depth to your engagement, showing that your content sparked conversations. Posts that receive more comments typically perform better in LinkedIn’s algorithm.
- Follows: New followers gained as a direct result of your content. This metric reflects long-term brand growth and influence.
- Impressions: The number of times your content appears in users’ feeds. Impressions help you contextualize engagement volume relative to your audience size.
Example Calculation:
Let’s say your post receives:
- 150 clicks,
- 80 likes,
- 40 comments,
- 20 shares,
- 10 new followers,
- Total Engagement = 300
And it generates 10,000 impressions.
Engagement Rate = (300 / 10,000) x 100 = 3%
A 3% engagement rate is considered strong on LinkedIn, but this varies across industries, which we’ll cover below.
Tracking and calculating this consistently helps set clear performance benchmarks while identifying what’s working and where optimization is needed.
How Can You Increase LinkedIn Engagement Rate?
Improving your engagement rate requires a thoughtful mix of content creation, optimization, and active community participation. Below are six tested strategies to help you stand out.
1. Optimize Your Profile for Engagement
A highly optimized profile acts like a landing page for every interaction on LinkedIn. Before people engage with your posts, they often click to view your profile. If it lacks credibility or clear value, you’ll lose potential connections and opportunities.
Implementation Steps:
- Headline & Summary: Craft a clear, benefits-driven headline and summary using relevant keywords that highlight your expertise. For example, “Helping SaaS Startups Grow | B2B Demand Generation | LinkedIn Specialist.”
- Visual Branding: Use a professional profile photo (profiles with headshots receive 14x more views) and a branded banner to boost credibility.
- Rich Media: Add media like portfolio items, case studies, or client testimonials to make your profile interactive and engaging.
Pro Tip: Learn how to perfect your profile with our LinkedIn Profile Management guide.
2. Post Consistently with Value-Driven Content
LinkedIn’s algorithm favors consistent posting. But beyond frequency, it’s about creating value for your target audience. Whether it’s industry trends, how-to content, or personal success stories, meaningful content drives connection.
Implementation Steps:
- Post 3–4 times per week: Regular posting helps you stay top of mind without overwhelming your audience.
- Content Pillars: Structure your content around pillars, such as thought leadership, practical tips, client success stories, and industry commentary.
- Data-Driven Iteration: Track which types of posts perform best. Posts with storytelling and data points often drive up to 35% more comments.
Result: According to Keyhole, influencers who consistently post 4x a week experience up to 30% higher engagement within 60 days.
3. Use Visuals and Videos
Visual storytelling can drastically improve engagement. Posts with eye-catching visuals or videos stop users mid-scroll, increasing the likelihood they will interact.
Implementation Steps:
- Short-Form Videos: Videos under 2 minutes with captions perform best, especially for mobile users.
- Infographics: These are perfect for simplifying complex data or explaining frameworks.
- Branded Graphics: Custom-designed visuals with your logo and color palette increase brand recall.
Pro Insight: SocialInsider data shows that video posts on LinkedIn can earn 3x more engagement than text-only posts, especially within creative industries like marketing and graphic design.
Recommended For: Marketing agencies, creatives, and consultants aiming to showcase expertise visually.
4. Engage with Comments and Other Profiles
LinkedIn is a social network, so genuine interaction matters. Brands and professionals who proactively engage outside their own posts consistently outperform those who don’t.
Implementation Steps:
- Daily Activity: Spend 10–15 minutes daily commenting on and reacting to posts in your niche.
- Respond Promptly: Make sure to reply to every comment on your posts to boost conversation threads.
- Tag & Mention: Use mentions to bring relevant people into the discussion, expanding reach organically.
Result: According to Hootsuite, profiles that actively engage with others receive 22% more engagement on their own content within the following week.
5. Leverage LinkedIn Polls and Documents
Polls and carousel-style documents (PDFs) naturally spark curiosity and drive higher interaction rates.
Implementation Steps:
- Polls: Conduct weekly polls asking for opinions on trends, challenges, or predictions relevant to your field.
- Documents: Turn blog posts, reports, or how-to guides into carousel documents, which LinkedIn’s algorithm currently favors.
- Ask for Input: Encourage your audience to comment after voting or viewing your document.
Example: B2B brands that incorporate interactive content like polls experience up to 2x more engagement compared to standard text posts, according to SocialInsider.
Recommended For: B2B service providers, HR teams, and market researchers aiming to collect feedback while boosting engagement.
6. Use Automation (Wisely)
Automation helps scale your efforts but should be balanced with personalization to avoid diminishing trust.
Implementation Steps:
- Automated Scheduling: Use tools to queue posts consistently during optimal times (e.g., weekday mornings).
- Personalized Outreach: Avoid spammy, mass outreach. Tailor automated messages to include first names, company references, or mutual interests.
- Track KPIs: Continuously review metrics to refine your automation strategy.
Result: Companies that adopt automation tools to streamline content publishing improve their posting consistency by 40% and typically see improved engagement rates within 90 days.
Recommended For: Small to mid-sized businesses or solo professionals managing content and outreach at scale.
Commonly Asked LinkedIn Engagement Questions
What is the ideal engagement rate for LinkedIn?
A good engagement rate on LinkedIn is 2%–5%, with top performers reaching 10% or more, depending on industry and audience.
Do views count as engagement on LinkedIn?
No, views (impressions) are not considered engagement. Engagement includes clicks, likes, shares, comments, and follows.
What is the average engagement rate for influencers?
Influencers often average 5%–8% engagement rates, especially those in niche industries with highly targeted audiences.
What is the average engagement rate for LinkedIn in 2025?
As of 2025, the average LinkedIn engagement rate is 2.6%, varying by industry and content type.
What is a good engagement rate for 1,000 followers?
With 1,000 followers, a good engagement rate is 30–50 engagements per post (3%–5%).
What type of profiles have the highest engagement rate?
Creative professionals, marketers, and niche influencers tend to see the highest engagement, especially when posting visual and value-based content.
It’s Time to Improve Your Engagement
Improving your LinkedIn engagement rate starts with understanding what success looks like in your niche, optimizing your profile, and consistently posting value-driven content.
With the right strategies and tools, boosting engagement is within reach. Whether you’re looking to connect, grow, or influence, Premier Connect makes it easier with automation and profile management support.
Ready to take your LinkedIn to the next level? Contact us at Premier Connect today and see measurable engagement growth.
