Creating Effective LinkedIn Messages: 5 Tips for Conversions



LinkedIn can be used to build relationships with potential customers and also share your ideas. It’s a great source for professionals to generate leads but also builds valuable relationships. However, if you’re not using the right LinkedIn messaging tactics, you may not be seeing the results you desire. In this article, we will discuss how to create custom LinkedIn messaging that converts.

First and foremost, it is important to understand LinkedIn’s messaging system. There are three types of messages that can be sent on LinkedIn: public messages, private messages, and group messages. Public messages are available to anyone who has access to your profile and can be seen by anyone who clicks on the message link. Private messages are only viewable by people who have been invited by the sender in a message or who have been added as contact through LinkedIn’s add contact feature. Group messages are available to groups that have been created by the sender and are only viewable by members of the group.


view message linkedins new frustrating email functionality


When creating a custom LinkedIn message, it is important to remember that the message content should be tailored to the individual recipient. For example, if you are trying to generate leads for a sales campaign, it is important to target your message specifically to business professionals. There are ways you can tailor your LinkedIn messaging to make sure they convert. 

Here are 5 steps that will lead you in the right direction of how to build a strong LinkedIn messaging sequence. 

Step 1: Research Your Target Audience to build your LinkedIn Messaging 
Step 2: Choose The Right Headline or Description to backup your LinkedIn Messaging
Step 3: Write A Compelling LinkedIn Message  
Step 4: Connect With People Who Look Interesting To You
Step 5: Use Social Media to Promote your LinkedIn Messaging

Read more below on how these steps can help you create LinkedIn messaging that converts. 

1. Research Your Target Audience To Build Your LinkedIn Messaging

Before you start writing your message, it is important to know who you are targeting. LinkedIn allows you to target people based on their job title, company size, industry sector, and many other factors. For example, you could join a LinkedIn group that is based on your target audience and connect with different people who may be of interest to you. This will help you with a better chance of a conversion. Once you have identified your target audience, it is time to start writing your message.


2. Choose The Right Headline or Description To Backup Your LinkedIn Messaging

When writing the headline or description of your message, make sure that it is catchy and grabs the reader’s attention. Try to include keywords that would be relevant to the recipient’s profession or industry. For example, if you are targeting a business consultant, you may want to use the keyword “business” in your headline or description. Or you could include keywords such as “interests”, “network”, and “connecting.” These keywords will give the recipient an idea of the message’s purpose and why you are wanting to connect. 


3. Write A Compelling LinkedIn Message

The message you write is key in terms of conversion. Make sure that it is clear and concise, and that the main points are conveyed in a straightforward manner. Avoid jargon or technical language, and try to keep your message as informal as possible. Keep in mind that your message should be geared towards the recipient, not yourself. You want to put yourself in the recipient’s shoes and appeal to their interests and needs.  There are different ways you can write compelling messages that engage your recipient.  You can use personal stories, case studies, or examples.

You can also use powerful words and phrases to capture the reader’s attention. For example, you could use phrases such as “breakthrough” or “impressive.” It’s important to understand that your connections want it to be personable and they are more so looking for that authentic and human interaction. Once you have written your message, it is important to proofread it for grammar and spelling mistakes. Also, make sure that all of the information is properly formatted and that there are no missing links or images. Finally, make sure that the layout looks professional and approachable. Once your LinkedIn messaging is perfected then you can find other ways to promote your connections.


linkedin messaging

4. Connect With People Who Look Interesting To You

Once you have written your message, it is important to connect with people who may be interested in what you have to say. This can be done by searching for people who share similar interests or by following people who are relevant to your target audience. Once you have connected with someone, make sure that you send them a message that is relevant to their interests. For example, if you are interested in connecting with a consulting agency then it would be beneficial to join consulting groups. Or if you are interested in targeting copywriting professionals then you can join the LinkedIn groups of copywriters. LinkedIn has the power to connect with professionals in these industries and give you the opportunity to learn more about what they do and how they can help you.

5. Use Social Media To Promote Your LinkedIn Messaging

If you are able to write a compelling message and connect with people who are interested in what you have to say, social media can be an effective way to promote your message. Use Twitter, LinkedIn, and other social media platforms to share your message with a wider audience. You could also create a blog or even an ebook that shares your message in more detail. For example, you could post valuable posts on Instagram to engage your audience on that certain topic and provide other resources. This approach will help you to the best of your advantage when trying to connect with your clients and build strong LinkedIn messaging. 

How These Different LinkedIn Messaging Strategies Can Help You Convert

Each strategy has its own set of benefits that can help you convert more messages into leads and clients. Reaching a certain target audience will help you customize your LinkedIn messaging sequence to make it more personable to that specific professional. By choosing the right headline, photo, and description for your LinkedIn message, you can ensure that you are reaching the right people and getting them interested in what you have to say.  Additionally, using social media platforms to promote your message will help to create a larger audience that is more engaged with what you have to say. By creating a blog or ebook about your messaging strategy, you can provide even more resources for people who are looking to improve their messaging skills. All of these strategies can be used together or separately depending on the specific needs of your business. When used effectively, they can help you reach your target audience and convert more leads into clients. 

How Premier Connect Can Help You With LinkedIn Messaging

At Premier Connect, we are determined to help you gain more leads in a strategic way. LinkedIn messaging is an important part of generating valuable leads and with our software you can keep track of your messaging sequence by having the tools of automation and organized in your inbox. By using the right strategies, you can convert more messages into leads and clients. 

Click below to see how Premier Connect tackles down connection LinkedIn messaging. 


To learn more about how Premier Connect can help you with your LinkedIn messaging, please call us today. Our team is here to answer any questions you may have. 

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